Joseph J. White, Inc. is a cranberry farm in the South Jersey Pine Barrens that was started in 1857 by Col. James Fenwick on land known as “Cranberry Run.” Fenwick passed the farm down to his daughter and son-in-law, Joseph J. (JJ) White, who increased the size of the farm ten-fold and established the company town of Whitesbog. JJ’s eldest daughter, Elizabeth White, is credited with being the first to successfully cultivate the highbush blueberry, making the Joseph J. White farm the birthplace of the blueberry industry. Passed down through several more generations, the farm is currently run by Fenwick’s great-great-grandson, Joe Darlington, and his wife Brenda Conner (who is also a 5th generation cranberry farmer). The farm is known for high quality, innovation, and stewardship. A lot of history has been made on the Joseph J. White farm, also known as Whitesbog, and it is on both the NJ State and the National Registry of Historic Landmarks.

Today, history is still being made here, as Joe and Brenda continue the traditions of cutting edge cultivating practices and innovative development. Pioneering the use of micro-precision agricultural techniques on cranberry, Joseph J. White, Inc. is the first and only cranberry farm to fully utilize GPS (Global Positioning Systems) guidance and GIS (Geographic Information Systems) in all phases of farming, from scouting to sanding, from spraying to harvesting. We encourage you to browse around a bit and discover the Joseph J. White farm at Whitesbog … where history is harvested.